Gopal Upadhyay
Director at Moglix · 15+ years
design
design Leader
design Leader
I build teams and products that move revenue.
I build teams and products that move revenue.
Leader
+28.5%
+28.5%
checkout conversion
75%
75%
faster contracts
1 → 17
1 → 17
team grown
35+
35+
live products
Impact Stories
Impact Stories
Three products, three business outcomes.
Product Design
The Contract Platform That Cut Cycle Times by 75%
How we reimagined contract management for one of the world’s largest FMCG companies — streamlining collaboration, reducing errors, and scaling to 150K+ contracts annually.
Product Design
The One-Page Checkout That Printed $12.5K a Day
How we redesigned Moglix’s checkout with speed, trust, and mobile-first simplicity — driving +28.5% conversions and turning checkout into a growth engine.
Product Design
The Pocket-Sized POS That Boosted Sales by 25%
How we built a phone-based POS app for Gram Factory’s small-format retailers — cutting checkout time by 35% and unlocking $96K in incremental revenue in just one quarter.
How I lead
How I lead
Eleven years building Moglix’s design function from a team of one. Here’s how.
1. Building the team
Grew the team from 1 to 17 designers, with under 1% attrition over 4 years
Multidisciplinary practice: product, brand, research and design systems
One team owning 35+ live products across commerce, fintech and logistics
Design roadmaps set alongside business goals, not after them
2. Design system
Built Moglix Atom: 200+ components across Angular and React
Page creation went from 2 days to minutes
One brand and one set of rules across every product
Developers build from shared components instead of one-off designs
3. AI-first team practice
A machine-readable prompt library covering 100+ product features
AI now assists more than half of the team’s design output
Claude connected to Figma, so AI works inside the design workflow
Faster exploration, with design judgment still deciding what ships
4. Building with AI, hands-on
Designed and shipped Fold, a 3D packaging tool, solo and without writing code
Idea to live product in about four weeks
8 production releases in 7 days, with zero rollbacks
Every release tested on a QA link before going live → See Fold
1. Building the team
Grew the team from 1 to 17 designers, with under 1% attrition over 4 years
Multidisciplinary practice: product, brand, research and design systems
One team owning 35+ live products across commerce, fintech and logistics
Design roadmaps set alongside business goals, not after them
2. Design system
Built Moglix Atom: 200+ components across Angular and React
Page creation went from 2 days to minutes
One brand and one set of rules across every product
Developers build from shared components instead of one-off designs
3. AI-first team practice
A machine-readable prompt library covering 100+ product features
AI now assists more than half of the team’s design output
Claude connected to Figma, so AI works inside the design workflow
Faster exploration, with design judgment still deciding what ships
4. Building with AI, hands-on
Designed and shipped Fold, a 3D packaging tool, solo and without writing code
Idea to live product in about four weeks
8 production releases in 7 days, with zero rollbacks
Every release tested on a QA link before going live → See Fold
Design Leadership in Practice
Perspectives from leaders, peers, and mentees I’ve collaborated with.
Our brainstorming sessions were always stimulating and inspiring, thanks to Gopal's keen insights and innovative ideas. He has a remarkable talent for encouraging diverse perspectives.
Shiv Kumar Parashar
VP Product | Info Edge
Our brainstorming sessions were always stimulating and inspiring, thanks to Gopal's keen insights and innovative ideas. He has a remarkable talent for encouraging diverse perspectives.
Shiv Kumar Parashar
VP Product | Info Edge
He is always looking for interesting ways to design and brand any campaign, specially in a fast growing startup where you often tend to compromise on quality and uniqueness due to tight deadlines. To top it, he is an amazing manager who knows how to continuously raise the bar of the work his team produces.
Rupali Chug
Product Marketing | Freshworks
Gopal is a "Design Guru". He is extremely passionate and has a great vision for his work. He keeps his cool while dealing with demands of various stakeholders. He is a user first designer who uses data to validate his work. He displays extremely impressive project and time management skills. Great going Gopal, keep it up.
Ankit Arora
Product Strategy | Google
Let’s talk
Open to design leadership roles, advisory and speaking.
Gopal Upadhyay
Director at Moglix · 15+ years
design
design Leader
design Leader
I build teams and products that move revenue.
I build teams and products that move revenue.
Leader
+28.5%
+28.5%
checkout conversion
75%
75%
faster contracts
1 → 17
1 → 17
team grown
35+
35+
live products
Impact Stories
Impact Stories
Three products, three business outcomes.
Product Design
The Contract Platform That Cut Cycle Times by 75%
How we reimagined contract management for one of the world’s largest FMCG companies — streamlining collaboration, reducing errors, and scaling to 150K+ contracts annually.
Product Design
The One-Page Checkout That Printed $12.5K a Day
How we redesigned Moglix’s checkout with speed, trust, and mobile-first simplicity — driving +28.5% conversions and turning checkout into a growth engine.
Product Design
The Pocket-Sized POS That Boosted Sales by 25%
How we built a phone-based POS app for Gram Factory’s small-format retailers — cutting checkout time by 35% and unlocking $96K in incremental revenue in just one quarter.
How I lead
How I lead
Eleven years building Moglix’s design function from a team of one. Here’s how.
1. Building the team
Grew the team from 1 to 17 designers, with under 1% attrition over 4 years
Multidisciplinary practice: product, brand, research and design systems
One team owning 35+ live products across commerce, fintech and logistics
Design roadmaps set alongside business goals, not after them
2. Design system
Built Moglix Atom: 200+ components across Angular and React
Page creation went from 2 days to minutes
One brand and one set of rules across every product
Developers build from shared components instead of one-off designs
3. AI-first team practice
A machine-readable prompt library covering 100+ product features
AI now assists more than half of the team’s design output
Claude connected to Figma, so AI works inside the design workflow
Faster exploration, with design judgment still deciding what ships
4. Building with AI, hands-on
Designed and shipped Fold, a 3D packaging tool, solo and without writing code
Idea to live product in about four weeks
8 production releases in 7 days, with zero rollbacks
Every release tested on a QA link before going live → See Fold
1. Building the team
Grew the team from 1 to 17 designers, with under 1% attrition over 4 years
Multidisciplinary practice: product, brand, research and design systems
One team owning 35+ live products across commerce, fintech and logistics
Design roadmaps set alongside business goals, not after them
2. Design system
Built Moglix Atom: 200+ components across Angular and React
Page creation went from 2 days to minutes
One brand and one set of rules across every product
Developers build from shared components instead of one-off designs
3. AI-first team practice
A machine-readable prompt library covering 100+ product features
AI now assists more than half of the team’s design output
Claude connected to Figma, so AI works inside the design workflow
Faster exploration, with design judgment still deciding what ships
4. Building with AI, hands-on
Designed and shipped Fold, a 3D packaging tool, solo and without writing code
Idea to live product in about four weeks
8 production releases in 7 days, with zero rollbacks
Every release tested on a QA link before going live → See Fold
Design Leadership in Practice
Perspectives from leaders, peers, and mentees I’ve collaborated with.
Our brainstorming sessions were always stimulating and inspiring, thanks to Gopal's keen insights and innovative ideas. He has a remarkable talent for encouraging diverse perspectives.
Shiv Kumar Parashar
VP Product | Info Edge
Our brainstorming sessions were always stimulating and inspiring, thanks to Gopal's keen insights and innovative ideas. He has a remarkable talent for encouraging diverse perspectives.
Shiv Kumar Parashar
VP Product | Info Edge
He is always looking for interesting ways to design and brand any campaign, specially in a fast growing startup where you often tend to compromise on quality and uniqueness due to tight deadlines. To top it, he is an amazing manager who knows how to continuously raise the bar of the work his team produces.
Rupali Chug
Product Marketing | Freshworks
Gopal is a "Design Guru". He is extremely passionate and has a great vision for his work. He keeps his cool while dealing with demands of various stakeholders. He is a user first designer who uses data to validate his work. He displays extremely impressive project and time management skills. Great going Gopal, keep it up.
Ankit Arora
Product Strategy | Google
Let’s talk
Open to design leadership roles, advisory and speaking.